China Digital Marketing Associate
About the Role: We are looking for a Digital Marketing associate to join our Fabric China marketing team. In this role, you will be responsible for developing and executing comprehensive digital marketing strategies that enhance brand awareness, drive engagement, optimize consumer experience and support business growth.
This role will be located in Gore facility in Beijing or Shanghai.
Responsibilities:
- Create and implement a B2C digital marketing strategy that aligns with the overall brand building and business goals for GORE-TEX brand in China
- Plan, create, manage, and execute multiple digital marketing projects, including owned and paid social media campaigns
- Content Creation & Management: Oversee the creation of compelling digital content, including social media posts, blogs, videos, and assets for paid media campaigns that resonate with target audiences
- Manage and optimize digital advertising campaigns across various platforms to maximize ROI and achieve KPIs
- SEO & SEM: Develop and execute SEO and SEM strategies to enhance online visibility and drive traffic
- Lead social media strategy and execution, including community management, influencer partnerships, and engagement tactics
- Utilize analytics tools to monitor, analyze, and report on digital marketing performance. Use data-driven insights to refine strategies and improve results
- Work closely with cross-functional team to ensure cohesive messaging and promotion across all channels
- Budget Management: Develop and manage the digital marketing budget, ensuring efficient allocation of resources to maximize impact
Required Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field; Master’s degree is a plus
- Minimum 10 years of experience in B2C digital marketing, with a focus on the China market; deep China market and consumer insight, preferably within the outdoor, sports, or related industries
- Proven experience in developing and executing successful B2C digital marketing campaigns in the China market
- Strong understanding of China digital marketing tools, platform (e.g., WeChat, RED, Weibo, Douyin, Baidu) and channels, including social media, SEO, SEM, content marketing and digital advertising
- Proficiency in data analysis and performance metrics, with the ability to interpret data and make data-driven decisions
- Excellent verbal and written communication skills in both English and Chinese
- Creative thinker with strong problem-solving abilities and a strategic mindset
- Ability to work independently and collaboratively
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing market trends
- Ability to travel 20%
What We Offer: Our success is based on the capability and creativity of our Associates, and we are proud to offer a comprehensive and competitive total rewards program that supports your everyday and helps you build your tomorrow.
We provide benefits that offer choice and flexibility and promote overall well-being. And in keeping with our belief that every Associate should share in the collective success of the enterprise; we provide a distinctive Associate Stock Ownership Plan in each country as well as potential opportunities for “profit-sharing”. Learn more at gore.com/careers/benefits
We believe in the strength of a diverse and inclusive workplace. With diverse perspectives, ideas and experiences, we uncover new possibilities and make a greater impact in the world. We are proud of Associates for building on our rich history of innovation, upholding our values and supporting an inclusive work environment where we treat each other and our external partners with fairness, dignity and respect.
Gore is an equal opportunity employer. We welcome all applications irrespective of race, color, religion, sex, gender, national origin, ancestry, age, status as a qualified individual with a disability, genetic information, pregnancy status, medical condition, marital status, sexual orientation, status as a covered veteran, gender identity and expression, and any other characteristic protected by applicable laws and regulations.
Our Talent Acquisition Team welcomes your questions at gore.com/careers/contact
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About Gore
For 65 years, Gore has improved lives through discovery, product innovation and rewarding careers for Associates. We push the boundaries of what's possible — not just through our products and technologies but also through individual growth and development.