Strategic Marketing (f/m/d) - Aortic/Peripheral Devices - Medical Products – Germany
- Develop deep understanding of local market dynamics, competitive landscape and customer unmet needs to inform regional commercial opportunities and product pipelines
- Adapt and implement global and regional marketing programs through the development of a local marketing and educational strategy including the execution of local customer engagements (e.g. Congresses & Events) and tactical plans.
- Foster relationships and develop advocacy with Key Opinion Leaders (KOLs) at regional level.
- Manage local marketing investments and develop and monitor KPIs and respective metrics to measure ROI and marketing effectiveness.
- Support contracting and tenders in partnership with the Provider Sales & Marketing team and ensure alignment to regional pricing guidelines.
- Develop deep product expertise for our Aortic / Peripheral Product Portfolio and
- Support local product lifecycle management
- Drive product go-to-market strategy and launch execution in alignment with regional launch strategies, considering local regulatory requirements, pricing etc.
Required Qualifications:
- Bachelor’s degree, Masters preferred and a proven track record of at least 3 years in a Product Manager role.
- A sound understanding of the implantable medical device market is essential, knowledge of the vascular market is preferred
- Ability to network effectively with clinical customers - in particular key opinion leaders
- Proven ability to prioritize and plan, and influence and integrate effectively across functions
- Ability to read and interpret scientific and clinical publications and data
- Strong communication, organizational and interpersonal skills, team player
- Ability to travel overnight (up to 50%)
- High ethical standards and respect of compliance
Desired Qualifications:
- Sales experience is a plus
- Knowledge of the Vascular market and products
- Existing KOL relationships
Remote Working Arrangements are permitted for Associates, with prior appropriate approval and compliance with Gore’s remote working policies and additional documents, from the country in which they are employed.
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About Gore
For 65 years, Gore has improved lives through discovery, product innovation and rewarding careers for Associates. We push the boundaries of what's possible — not just through our products and technologies but also through individual growth and development.