Strategic Marketing - Industrial Americas
About the Role: We are looking for a Strategic Marketing professional to join our team with a focus on Industrial markets for North and South America. In this role, you will be at the forefront of our efforts to create, influence and drive an integrated regional market plan that defines where to play and how to win.
Join us in this transformative journey where your strategic marketing skills will play a pivotal role in Industrial’s market strategy and growth efforts. If you are passionate about leveraging materials to improve life and making a tangible difference, we invite you to apply and be part of our team.
This position will be located at our facility in Elkton, Maryland, with the possibility of a hybrid work arrangement, depending upon the responsibilities of the role and business needs.
Pay and Benefits:
- Roles above $150k are eligible for the variable pay program each fiscal year, based on defined business performance metrics.
- Factors considered in extending an offer within this pay range include (but not limited to) education, experience, knowledge, skills, and abilities.
- Medical, Dental and Vision benefits effective on Day 1 of employment! We offer a comprehensive total rewards package, including competitive benefits. More details are available at www.gore.com/careers/benefits
Responsibilities:
- Develop and integrate regional market plan with Industrial Business Unit Leader, Americas Commercial Leader, Americas Regional Sales Leader, and Global Market Segment Leader
- Conduct regional market assessments aligned to global segment strategy
- Identify & evaluate growth opportunities for derivative, adjacent, and new product offerings or new segments
- Identify and segment high priority customers and markets
- Actively monitor industry publications, attend relevant conferences and webinars, and leverage market research tools to stay informed about the latest industry trends
- Collect, assess and advocate NPD, M&A, and business model opportunities for the market in the Americas region
- Develop engagement plans to enable and lead targeted customer engagements with the right message at the right level to the right person at the right time
- Develop insights and inputs to influence marcom objectives and collaborate with the regional marcom leader for execution (messaging and brand elevation)
- Monitor competitive activities and contribute to segment competitive intelligence
- Develop annual marketing budget, acquire, and manage tools and resources. (market research, association memberships, subscriptions)
Required Qualifications:
- Bachelor’s degree (marketing or business management preferred)
- Minimum 10 years of B2B marketing experience in industrial markets in product management, business development, or strategic marketing roles
- Large customer network in one or more of our target industrial markets (Minerals, Metals, Energy, Chemicals) with an ability to develop and leverage relationships at the executive level
- Expertise in market research, data analysis, and competitive analysis; capability to learn and apply market assessment skills from Market Assessment Essentials and/or the Big Picture Framework
- Strong collaboration skills and a willingness to partner with sales, product management and technology associates to drive growth
- Proven ability to assess complex and/or emerging markets and to identify and qualify credible demand opportunities
- Demonstrated ability to influence, manage performance, and resolve conflicts without authority across functional and organizational lines
- Proven ability to develop new insights and translate them into “Go to Market” strategies for the business
- Ability to travel up to 40%
Desired Qualifications:
- MBA
- Experience working in a global matrixed organization
- Championing new product development ideas through a stage gate process
Hybrid Working Arrangements are permitted for Associates in the continental United States (US) and Canada, with appropriate approval and compliance with Gore’s hybrid working policies, from the country in which they are employed.
What We Offer: Our success is based on the capability and creativity of our Associates, and we are proud to offer a comprehensive and competitive total rewards program that supports your everyday and helps you build your tomorrow.
We provide benefits that offer choice and flexibility and promote overall well-being. And in keeping with our belief that every Associate should share in the collective success of the enterprise; we provide a distinctive Associate Stock Ownership Plan in each country as well as potential opportunities for “profit-sharing”. Learn more at gore.com/careers/benefits
We believe in the strength of a diverse and inclusive workplace. With diverse perspectives, ideas and experiences, we uncover new possibilities and make a greater impact in the world. We are proud of Associates for building on our rich history of innovation, upholding our values and supporting an inclusive work environment where we treat each other and our external partners with fairness, dignity and respect.
Gore is an equal opportunity employer. We welcome all applications irrespective of race, color, religion, sex, gender, national origin, ancestry, age, status as a qualified individual with a disability, genetic information, pregnancy status, medical condition, marital status, sexual orientation, status as a covered veteran, gender identity and expression, and any other characteristic protected by applicable laws and regulations.
Gore is committed to a drug-free workplace. All employment is contingent upon successful completion of drug and background screening. Gore will consider qualified applicants with criminal histories, e.g., arrest and conviction records, in a manner consistent with the requirements of applicable laws.
Gore requires all applicants to be eligible to work within the U.S. Gore generally will not sponsor visas unless otherwise noted on the position description.
Our Talent Acquisition Team welcomes your questions at gore.com/careers/contact
About Gore
For 65 years, Gore has improved lives through discovery, product innovation and rewarding careers for Associates. We push the boundaries of what's possible — not just through our products and technologies but also through individual growth and development.