China PR Associate
About the Role: We are looking for a PR associate to join our Fabric China marketing team. In this role, you will be responsible for developing and executing PR strategy to increase brand awareness, enhance brand reputation, manage media relations and support business growth.
This role will be located in our facility in Beijing or Shanghai, China.
Responsibilities:
- Develop and implement PR strategy that aligns with the overall brand building and business goals for GORE-TEX brand in China
- Lead and execute PR initiatives for seasonal campaign and sustainability initiatives
- Build and maintain strong relationships with key media outlets, journalists, influencers and stakeholders
- Manage media pitching, press releases, and media coverage to maximize brand exposure; secure high-impact coverage
- Develop engaging content for press releases and PR advertorials
- Monitor brand reputation and address potential risks through PR strategies; manage crisis communications and mitigate risks in China’s fast-paced media environment
- Stay ahead of PR trends and key players’ activities to innovate strategies
- Measure PR program performance using analytics tools and provide actionable insights; use data-driven insights to refine strategies and improve results
- Set KPIs, and review ROI to ensure campaign effectiveness
- Develop and manage the PR budget, ensuring efficient allocation of resources to maximize impact
Required Qualifications:
- Bachelor’s degree in public relations, marketing, communications, or a related field
- Minimum of 10 years of experience in PR, with a focus on the China market
- Deep China market and consumer/media insight, preferably within the outdoor, sports, apparel or related industries
- Proven track record in managing high-profile media programs and crises in China
- Strong network with Chinese media and influencers; familiarity with local regulations
- Excellent verbal and written communication skills in both English and Chinese
- Creative thinker with strong problem-solving abilities and a strategic mindset
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing market trends
- Ability to travel up to 15%
Desired Qualifications:
- Master’s degree is a plus
What We Offer: Our success is based on the capability and creativity of our Associates, and we are proud to offer a comprehensive and competitive total rewards program that supports your everyday and helps you build your tomorrow.
We provide benefits that offer choice and flexibility and promote overall well-being. And in keeping with our belief that every Associate should share in the collective success of the enterprise; we provide a distinctive Associate Stock Ownership Plan in each country as well as potential opportunities for “profit-sharing”. Learn more at gore.com/careers/benefits
We believe in the strength of a diverse and inclusive workplace. With diverse perspectives, ideas and experiences, we uncover new possibilities and make a greater impact in the world. We are proud of Associates for building on our rich history of innovation, upholding our values and supporting an inclusive work environment where we treat each other and our external partners with fairness, dignity and respect.
Gore is an equal opportunity employer. We welcome all applications irrespective of race, color, religion, sex, gender, national origin, ancestry, age, status as a qualified individual with a disability, genetic information, pregnancy status, medical condition, marital status, sexual orientation, status as a covered veteran, gender identity and expression, and any other characteristic protected by applicable laws and regulations.
Our Talent Acquisition Team welcomes your questions at gore.com/careers/contact