Regional Public Relations Specialist
About the Role: We are looking for a Regional PR Specialist to join our team. In this role, you will be responsible for creating and implementing the Ingredient Business Unit PR plan and activities across the Americas region. It’s an exciting time for our business, with significant growth plans in each of our segments -Consumer, Safety and Defense – and this role is pivotal to a variety of public relations activations within this scope. You’ll be part of a highly-skilled, collaborative marketing team which looks forward to working with you to help bring together multi-faceted marketing activations!
This position will be located in our facility in Elkton, Maryland, with the possibility of a hybrid remote work arrangement, depending upon the responsibilities of the role and business needs.
Responsibilities:
- Develop and execute the regional PR Plan, in alignment with the Americas marketing strategy and Global PR Strategy
- Input into the development of the Global PR and Influencer Strategies, as a member of the Global PR Functional Excellence Team
- Collaborate with our Account Marketers to develop and execute PR activations with customers, including developing creative ways to amplify message via PR, influencer marketing and other channels
- Manage the relationship with and activities of our regional PR agency
- Develop and implement a plan to represent our Regional Commercial Team externally
- Provide regional support for our global influencer program
- Manage B2C sponsorships which act as a platform for PR communications
- Help protect and build the reputation of our brands/company through issue management, in collaboration with our Fabrics Communications team
Required Qualifications:
- Bachelor’s Degree in Public Relations, Communications or a related field of study AND a minimum of 5 years experience in Public Relations or Communications in the Sporting goods/Outdoor/Snowsports industry
- Proven ability to fully understand business, sustainability, product and marketing strategies to develop appropriate PR strategy and plan
- Value chain & consumer focus: Deep understanding of the defined target audience(s) (B2B & B2C) especially their needs and interests and understanding of the PR landscape to define relevant and effective PR programs
- Strong creative thinking and project management capabilities to develop relevant content and solutions to complex and broad scope PR topics
- Proven track record in creating and delivering exceptional communications externally and internally
- Strong team player: Builds credibility and working relationships globally and regionally
- Excellent influencing skills, ability to integrate across businesses and functions, and professional maturity to judge when to escalate issues appropriately
- Proven track record in achieving results and driving clear priorities
- Demonstrated experience developing and executing varied communications strategies, with a strong understanding of traditional, social and emerging media
- Ability to travel 20%
Desired Qualifications:
- (PR) Agency experience a plus
- B2B experience, and particularly in an ingredient business model, a plus
Hybrid Working Arrangements are permitted for Associates in the continental United States (US) and Canada, with appropriate approval and compliance with Gore’s hybrid working policies, from the country in which they are employed.
What We Offer: Our success is based on the capability and creativity of our Associates, and we are proud to offer a comprehensive and competitive total rewards program that supports your everyday and helps you build your tomorrow.
We provide benefits that offer choice and flexibility and promote overall well-being. And in keeping with our belief that every Associate should share in the collective success of the enterprise; we provide a distinctive Associate Stock Ownership Plan in each country as well as potential opportunities for “profit-sharing”. Learn more at gore.com/careers/benefits
We believe in the strength of a diverse and inclusive workplace. With diverse perspectives, ideas and experiences, we uncover new possibilities and make a greater impact in the world. We are proud of Associates for building on our rich history of innovation, upholding our values and supporting an inclusive work environment where we treat each other and our external partners with fairness, dignity and respect.
Gore is an equal opportunity employer. We welcome all applications irrespective of race, color, religion, sex, gender, national origin, ancestry, age, status as a qualified individual with a disability, genetic information, pregnancy status, medical condition, marital status, sexual orientation, status as a covered veteran, gender identity and expression, and any other characteristic protected by applicable laws and regulations.
Gore is committed to a drug-free workplace. All employment is contingent upon successful completion of drug and background screening. Gore will consider qualified applicants with criminal histories, e.g., arrest and conviction records, in a manner consistent with the requirements of applicable laws.
Gore requires all applicants to be eligible to work within the U.S. Gore generally will not sponsor visas unless otherwise noted on the position description.
Our Talent Acquisition Team welcomes your questions at gore.com/careers/contact
#LI-Hybrid
#LI-MSL