SITKA® Gear Marketing Leader
About the Role: We are looking for a Marketing Leader to join the SITKA® Gear team. In this role, you will build the multi-year marketing campaign strategy in alignment to the marketing roadmap. This person will support the optimization of acquisition and retention efforts for new and existing media types.
This position will be located at our facility in Bozeman Montana, with the possibility of a hybrid remote work arrangement, depending upon the responsibilities of the role and business needs. Relocation assistance may be offered for this role.
Responsibilities:
- Partner with senior level leadership to develop and align on a consumer centric, multi-year marketing roadmap, including key strategic initiatives and investments that align with the brand standards
- Develop and align on a premium, brand-first, editorial calendar (annual and seasonal marketing strategies) to strengthen the SITKA® brand position, elevate the consumer experience, and drive revenue through customer acquisition and retention
- Drive the Go-to-Market process (with checkpoints) and leverage cross-functional partnerships (with product and creative) to execute on an aligned seasonal editorial calendar delivering the right message, to the right consumer, at the right time and fueling the lifestyle of the pursuit
- Drive an integrated marketplace (led by sitkagear.com) and align marketing teams to deliver world-class product launches while balancing a continuous flow of consumer-centric, brand messages to drive revenue and brand loyalty
- Lead the development and execution of message distribution plans with earned media, direct mail, performance marketing, OOH, email, and social, to balance cultivating authentic consumer engagement and maximizing ROI
- Define the brand by being the category leader and leveraging earned media, ambassadors/influencers, and events as seasonal brand marketing tactics
- Create and sustain deep personal relationships by elevating the development of retention and acquisition plans and media placement including direct mail, OOH, and digital media, to best-in-class execution balancing brand marketing, product marketing, and channel revenue
- Identify and deliver on marketing KPIs (seasonal, campaigns, etc.) while analyzing marketing execution with the Go-to-Market teams: reviewing data, diagnosing opportunities and challenges, and developing actions
- Drive a regular analysis of new and existing buyer behavior, purchase paths, product performance, and overall market share and market research for the brand
- Build and manage the marketing budget to optimize message distribution tools and tactics for maximum ROI
Required Qualifications:
- Minimum of 10 years of experience as a Marketing Director with a minimum of 5 years in a +$300M B2C and B2B premium consumer brand
- Experience building a premium, brand-first, consumer-centric seasonal messaging calendar that combines a strong brand position, an elevated consumer experience, and drives revenue through consumer loyalty
- Experience in identifying and measuring KPIs from multi-channel brand marketing strategies and investments while developing action plans from the results
- A vulnerable, creative thinker who can collaborate and articulate marketing strategies to cross-functional partners and leadership while distilling their feedback into action
- Strategic orientation with an ability to balance building a brand and driving commercial revenue in a fast-paced, deadline driven, agile environment
- A multi-faceted and innovative problem solver who can run a GTM process to deliver an integrated marketplace and launch seasonal plans on time, on budget, and on strategy
- An even-tempered team builder, able to get the best out of a highly productive and functionally diverse marketing team and unite cross-functional teams under pressure
- At a minimum, a curiosity about hunting and the thoughtful hunter’s lifestyle
- Ability to develop and execute on diverse marketing distribution plans (digital marketing, OOH, direct mail, traditional media, ambassadors, PR, etc.) while scaling touchpoints to cultivate consumer engagement and maximize ROI
- Ability to travel 10%
Desired Qualifications:
- Bachelor’s degree or higher
Hybrid Working Arrangements are permitted for Associates in the continental United States (US) and Canada, with appropriate approval and compliance with Gore’s hybrid working policies, from the country in which they are employed.
What We Offer: Our success is based on the capability and creativity of our Associates, and we are proud to offer a comprehensive and competitive total rewards program that supports your everyday and helps you build your tomorrow.
We provide benefits that offer choice and flexibility and promote overall well-being. And in keeping with our belief that every Associate should share in the collective success of the enterprise; we provide a distinctive Associate Stock Ownership Plan in each country as well as potential opportunities for “profit-sharing”. Learn more at gore.com/careers/benefits
We believe in the strength of a diverse and inclusive workplace. With diverse perspectives, ideas and experiences, we uncover new possibilities and make a greater impact in the world. We are proud of Associates for building on our rich history of innovation, upholding our values and supporting an inclusive work environment where we treat each other and our external partners with fairness, dignity and respect.
Gore is an equal opportunity employer. We welcome all applications irrespective of race, color, religion, sex, gender, national origin, ancestry, age, status as a qualified individual with a disability, genetic information, pregnancy status, medical condition, marital status, sexual orientation, status as a covered veteran, gender identity and expression, and any other characteristic protected by applicable laws and regulations.
Gore is committed to a drug-free workplace. All employment is contingent upon successful completion of drug and background screening. Gore will consider qualified applicants with criminal histories, e.g., arrest and conviction records, in a manner consistent with the requirements of applicable laws.
Gore requires all applicants to be eligible to work within the U.S. Gore generally will not sponsor visas unless otherwise noted on the position description.
Our Talent Acquisition Team welcomes your questions at gore.com/careers/contact